The Ellen MacArthur Foundation seeks to create and adhere to a circular economy; its mission is to eliminate pollution, increase the circulation of products and materials, and regenerate nature. The idea of circularity spans multiple industries and topics, one of which is the fashion industry.

This project is comprised of an anti-fast fashion ad campaign and website mockups that reflect and define the mission of the Ellen MacArthur Foundation. This was created to reach Gen-Z (roughly 15-26), a highly individualistic and politically outspoken generation. More specifically, this is intended to reach individuals interested in fashion but might not be aware of the industry's negative environmental and social impact. The overall design features starkly juxtaposed images and bright, bold colors that resonate with the rising generation.