H.LORENZO is a multi-label boutique featuring a diverse range of avant-garde, contemporary, and emerging designers. The brand caters to individuals involved and interested in the high-end retail industry that seek innovative and unorthodox garments. The average demographic is majority female (about 60%), ages 18-39. This app concept is an extension of the company’s web presence and seeks to optimize the consumer experience through a mobile version. The layout and design system are aligned with the website’s hyper-minimalist aesthetic for cohesion and continuity.