Rolling Loud is an international hip-hop music festival held in major cities throughout North and South America, Europe, and Asia. The target demographic of the festival itself is mostly (∼65%) male individuals, ages 16-35, with interest in hip-hop and related genres of music, as well as a festival environment.

This project is a redesign of the original website; the goal was to create a well-designed landing page for users to discover the Rolling Loud music festival, specifically for the NYC location. The lineup, tickets, merch, and more will be easily accessible for optimal usability. A social media campaign was also created to increase audience outreach and overall digital footprint. The bright color scheme and lively type choices allow for ease of use while tying into the energetic nature of concerts.